ACE Book Outline
A poker hand is basically a three-minute sales cycle. Poker professionals determine the
initial strength of the cards they’ve been dealt and decide if it’s an opportunity worth pursuing. Similarly, salespeople must assess the initial sales lead and respond successfully to the ever-changing dynamics inherent in the process of all sales.
ACE Selling® is all about taking the luck out of the draw. The A.C.E. in ACE SELLING
stands for the most important concepts in both sales and poker: Awareness,
Cunning and Execution.